Sekwoja Case Study

Redesigning website and increasing conversion rate

Website promoting high quality furniture designs - photo galleries, case studies and product categories

Wireframes

Market research

Competetive Analysis

Web Design

View Live Site

What

What

Website

Where

Where

Poland

Why

Improve conversion rate, attract more clients, showcase the range of products

Why

Improve conversion rate, attract more clients, showcase the range of products

Role

Designer, Researcher

Role

Category

Designer, Researcher

Marketing Website

Category

When

Marketing Website

July 2023 - September 2024

When

July 2023 - Sep 2024

Before

❌ Confusing CTA (customer doesn't know which one to click)
❌ Lack of main headline telling what does the company do
❌ Lack of social proof
❌ Bad visual hierarchy
❌ Low contrast, doesn't follow WCAG
❌ Inconsistent typography and iconography
❌ Missing illustrations
❌ Not engaging visual design

After

✅ Super clear CTA: primary and secondary button directing user's eye properly
✅ Added headline showcasing what does
✅ Added social proof (testimonials and business partners)
✅ Clear, improved visual hierarchy making it easier for user to navigate through
✅ Accessible design, high contrast following WCAG standars
✅ Consistent typography, iconography and illustrations style
✅ More sections showcasing the products
✅ Visually appealing, engaging design

Before

❌ Confusing CTA (customer doesn't know which one to click)

❌ Lack of main headline telling what does the company do

❌ Lack of social proof

❌ Bad visual hierarchy

❌ Low contrast, doesn't follow WCAG

❌ Inconsistent typography and iconography

❌ Missing illustrations

❌ Not engaging visual design

After

✅ Super clear CTA: primary and secondary button directing user's eye properly

✅ Added headline showcasing what does

✅ Added social proof (testimonials and business partners)

✅ Clear, improved visual hierarchy making it easier for user to navigate through

✅ Accessible design, high contrast following WCAG standars

✅ Consistent typography, iconography and illustrations style

✅ More sections showcasing the products

✅ Visually appealing, engaging design