Sekwoja Case Study
Redesigning website and increasing conversion rate
Redesigning website and increasing conversion rate
Redesigning website and increasing conversion rate
Website promoting high quality furniture designs - photo galleries, case studies and product categories
Website promoting high quality furniture designs - photo galleries, case studies and product categories
Website promoting high quality furniture designs - photo galleries, case studies and product categories
Website promoting high quality furniture designs - photo galleries, case studies and product categories
Wireframes
Market research
Competetive Analysis
Web Design
View Live Site
View Live Site
View Live Site
View Live Site
What
Website
Website
Where
Poland
Poland
Why
Improve conversion rate, attract more clients
Old website wasn't bringing money and conversions
Why
Old website wasn't bringing money and conversions
Role
Designer, Researcher
Role
Category
Designer, Researcher
Recruitment Portal
Category
When
Marketing Website
Jul 2022 - Nov 2023
When
July 2023 - September 2024
Before
❌ Confusing CTA (customer doesn't know which one to click)
❌ Confusing CTA (customer doesn't know which one to click)
❌ Confusing CTA (customer doesn't know which one to click)
❌ Lack of main headline telling what does the company do
❌ Lack of main headline telling what does the company do
❌ Lack of main headline telling what does the company do
❌ Lack of social proof
❌ Lack of social proof
❌ Lack of social proof
❌ Bad visual hierarchy
❌ Bad visual hierarchy
❌ Bad visual hierarchy
❌ Low contrast, doesn't follow WCAG
❌ Low contrast, doesn't follow WCAG
❌ Low contrast, doesn't follow WCAG
❌ Inconsistent typography and iconography
❌ Inconsistent typography and iconography
❌ Inconsistent typography and iconography
❌ Missing illustrations
❌ Missing illustrations
❌ Missing illustrations
❌ Not engaging visual design
❌ Not engaging visual design
❌ Not engaging visual design
After
✅ Super clear CTA: primary and secondary button directing user's eye properly
✅ Super clear CTA: primary and secondary button directing user's eye properly
✅ Super clear CTA: primary and secondary button directing user's eye properly
✅ Added headline showcasing what does
✅ Added headline showcasing what does
✅ Added headline showcasing what does
✅ Added social proof (testimonials and business partners)
✅ Added social proof (testimonials and business partners)
✅ Added social proof (testimonials and business partners)
✅ Clear, improved visual hierarchy making it easier for user to navigate through
✅ Clear, improved visual hierarchy making it easier for user to navigate through
✅ Clear, improved visual hierarchy making it easier for user to navigate through
✅ Accessible design, high contrast following WCAG standars
✅ Accessible design, high contrast following WCAG standars
✅ Accessible design, high contrast following WCAG standars
✅ Consistent typography, iconography and illustrations style
✅ Consistent typography, iconography and illustrations style
✅ Consistent typography, iconography and illustrations style
✅ More sections showcasing the products
✅ More sections showcasing the products
✅ More sections showcasing the products
✅ Visually appealing, engaging design
✅ Visually appealing, engaging design
✅ Visually appealing, engaging design
View more of my work
View more of my work
Discover
Before
❌ Confusing CTA (customer doesn't know which one to click)
❌ Lack of main headline telling what does the company do
❌ Lack of social proof
❌ Bad visual hierarchy
❌ Low contrast, doesn't follow WCAG
❌ Inconsistent typography and iconography
❌ Missing illustrations
❌ Not engaging visual design
After
✅ Super clear CTA: primary and secondary button directing user's eye properly
✅ Added headline showcasing what does
✅ Added social proof (testimonials and business partners)
✅ Clear, improved visual hierarchy making it easier for user to navigate through
✅ Accessible design, high contrast following WCAG standars
✅ Consistent typography, iconography and illustrations style
✅ More sections showcasing the products
✅ Visually appealing, engaging design
View more of my work
Discover
bezCV
Making job recruitment process easier for employees and employers
Sekwoja
Redesigning and improving conversion rate on a furniture design website
